Good morning everyone,

It’s Evan (StockMKTNewz) and Gav (WOLF_Financial) here with another special issue of Finance Visualized … In this edition, we’re covering Black Friday and Cyber Monday data along with the first revision for Q3 GDP.

We’re still just at the start of this newsletter and have a lot of big things coming. Make sure you’re subscribed and if you want to support this new project of ours share it with a friend!

And with that let’s get right into it.

Black Friday shoppers spent a record $9.8 Billion online in the US up 7.5% YoY according to Adobe Analytics and above expectations.

The best-selling categories of Black Friday according to the report were electronics like smartwatches and televisions, along with toys and gaming. Meanwhile, home-repair tools underperformed.

Buy Now Pay Later was also a BIG winner with $79 Million of the sales which admittedly isn’t a huge number compared to $9.8B in total sales, but it was up 47% YoY.

Another survey from Mastercard saw US e-commerce sales up by 8.5% YoY while in-store sales increased just 1.1% YoY.

Shopify users around the world spent $4.1 Billion on Black Friday up 22% YoY.

Some additional stats:

• Hottest product categories: clothing, personal care, and jewelry.

• Average cart price: $110.71 ($110.08 on a constant currency basis).

• Top selling countries: US, UK, and Canada.

• Top selling cities: Los Angeles, New York, and London.

• 15% of total orders were made across borders.

Fun Fact: Shopify also rented out the Las Vegas Sphere ad space for the day so the public could watch live as sales came in.

Cyber Monday shoppers in the US spent a record $12.4 Billion up 9.6% YoY according to Adobe Analytics and at the high end of initial expectations.

The top-selling items on Cyber Monday included Hot Wheels, Mario Kart toys, Xbox Series X, PlayStation 5, Nintendo Switch, Spiderman 2, Call of Duty: Modern Warfare III, skincare gift sets, small kitchen appliances, and televisions.

Buy Now Pay Later being a major winner seems to be a theme of this holiday season. BNPL drove $940 Million of spending on Cyber Monday up 42.5% YoY.

Cyber Week Totals

Overall, Cyber Week (the five days from Thanksgiving to Cyber Monday) brought in $38 billion, up 7.8% YoY. It was bolstered by record online spending during Thanksgiving ($5.6 billion, up 5.5% YoY), Black Friday ($9.8 billion, up 7.5% YoY), and over the weekend ($10.3 billion, up 7.7% YoY).

The first revision to US GDP for Q3 just came in at +5.2% above expectations of +5% (Previous +4.9%).

The next and final reading for Q3 GDP will be released on December 21st at 8:30 AM ET … we will update this graphic when that’s released so make sure you’re subscribed!

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Thank you for reading! We look forward to having you here for all that we have coming.

Gav + Evan